Wendy Mahoney

Managing Director

Wendy Mahoney

Wendy is an Innovation Behavioural Specialist. She is the MD of Newmella Holdings (Pty) Ltd which is a Change Management Consultancy focused on the Behavioural Psychology of Innovation. She chairs the 30% Club for KZN (KwaZulu-Natal), which drives Inclusion within the corporate space; she serves on the KZN NBI (National Business Initiative) council, is a NED for Dare Restoring Worth (a Youth Mentorship and Coaching Academy, est. 2013), is an Executive Consultant to the Institute of Inventors and Innovators and serves on the Tedx Gresham Place Advisory Board.

Wendy lectured a course in Business Innovation Management at Vega School, a tertiary education college and subsidiary of ADvTECH; has a Bachelor of Business Administration and Marketing cum laude and a Master of Arts in Brand Innovation cum laude. She is also a Master Practitioner in Neuro-Linguistic Programming (NLP) and an internationally accredited Trainer of NLP. Wendy is a seasoned conference speaker and has presented on TED. Her corporate positions include Executive Director European Times, Director Sales and Marketing CNBC and Forbes Africa, General Manager Sales Trudon South Africa and Director TDS Namibia.

It was during Wendy’s existential crisis and exit from corporate that she began her research into Brand Innovation driven by a desire to innovate her life. Her team of specialized associates now enable and inspire a globe of problem solvers and solution seekers who innovate inclusively with ease. The team refer to their methodology as Head (Innovation and NLP Training, PDMP Assessment), Heart (NLP Behaviour Coaching, ICAT Assessment), Hand (Design Thinking Facilitation, Empathy Map Insights, NDIP Assessment).