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Articles of interest

What should be on your guesthouse website?

Whether I'm planning a holiday trip and looking for places to stay en route...

....or whether it's 3am and I'm dead tired just outside Laingsburg, desperate for a place to sleep...

there are certain basics that should be on your accommodation website if you want me to stay:


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Expert language and translation services

What's the difference between Copywriting, Translation, Editing & Proofreading?

Expert language and translation services can save you a lot more than just money!

Mistakes caused by poor communication may, at best, give your client a good giggle at your expense. At worst they can make you look inept and cause you to lose money.

When having a document copywritten, translated, edited or proofread, you need to understand what each service entails. There are small variations of definitions for each, depending on the company you're talking to. The most common definitions are explained below.


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Top 4 Reasons for Building Websites with Joomla

There are a plethora of systems available that can be used to build a website today. And more are coming on to the market all the time.

This makes it very difficult to decide which website system will be right for your company's website. What should you be looking for? How do you know which one is best? What are the professionals using?


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Is your Contact Us page chasing people AWAY?

How do you feel when you're trying to buy something in a shop and you get stuck with a sullen salesman?

You know the type: won't look you in the eye, mumbles answers to your questions, doesn't try to help you or give you any info about the product, isn't interested in your or your purchase...

Most people I know give up in frustration and anger. They leave and go buy the product somewhere else...

Is your website doing the same thing to your potential clients - chasing them away?


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Should your website have a "links" page?

You see it on a lot of websites: a page that is filled with links to other sites.

Maybe there's a page like that on your site?

The question is, should it be there? Is it doing more harm than good?

The correct answer is...depends.

Some links can be good for your website, some are definitely to be avoided.

First let's just clear up a spot of confusion...


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Are you sure your website isn't just confusing your clients?

You have a lot to offer your clients. Your products and services are good. Your expertise is valid. Your advice is useful. You know you can help those who have the problems you solve.

But how do you “talk” to clients on your website? How do you connect? How do you make them realise you're the one they're looking for?

Follow this story for a minute and you'll see...


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Writing press releases

Hopefully you will have to do this someday.

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The Marketing Site is an online marketing and communications knowledge hub. It covers a wide range of business and marketing topics including basic principles, the latest industry news and trends, research and statistics, case studies, opinion pieces, and thought leadership articles.




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Business Engage is an exciting and inventive South African based organisation at the forefront of strategic thinking on gender mainstreaming in the private sector. The aim of Business Engage is to enable individuals (both men and women) and companies to maximise their growth and profits through its diverse offerings that include networking, mentorship, training, collaboration, entrepreneurship development and support.